Perry Farrell
Perry Farrell, lead singer of the band Jane's Addiction and creator of music festival Lollapalooza, steered the alternative music event to use the alternative fuel. In 2003, Lollapalooza made rock 'n' roll history by running the entire show — amps, spotlights and all — on generators powered by B100 biodiesel.
The plan was originally to only run the generators at the festival's second stage with B100, but Perry and his fellow musicians decided wherever possible to make the whole concert go green. "In certain states, we have the ability to run the entire festival on biodiesel fuel and that's what we're doing," Farrell says proudly. "We're trying to create a coalition, and we're also securing petitions to demand that government vehicles and buildings are transformed to run on alternative fuel and energy. We're amassing signatures to present to each and every senator in the country."