Musician Bonnie Raitt started using biodiesel on her 2002 nationwide tour. She was one of the first U.S. entertainers to adopt biodiesel for tour fuel. Dubbed the "Green Highway Tour," Raitt traveled coast-to-coast, performing and raising awareness about alternative fuels.
"It's no accident that we're in danger of losing both our ecological and our economic well-being at the same time," explained Raitt in 2002. "I feel too many government and corporate policies are inseparably shortsighted and we've created Green Highway to demonstrate that working in harmony with nature can offer real solutions for preserving both our planet and our prosperity."